Tom Bilyeu: 12 Things That Help Me Succeed Daily


Tom Bilyeu, former co-founder and president of Quest Nutrition and current co-founder and CEO of Impact Theory. He was also one of SUCCESS’ New Thought Leaders of 2020.


Los Angeles


Quest Nutrition began with the mission to revolutionize food and make clean eating fun. Quest Nutrition finds healthy ways to make snacks such as protein bars, chips, cookies and even candy. The company was ranked No. 2 on Inc.’s “10 Fastest-Growing Private Companies In The U.S.” in 2014.

12 facts about Tom Bilyeu

What things do you never leave the house without?

My phone and my headphones. I listen to audiobooks at every spare moment. Wherever I am, chances are I’m listening to an audiobook.

What’s the last book you’ve read that inspired you?

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin. It’s an incredibly powerful book. The core concept is about taking responsibility for everything in your life and not making excuses.

What’s the last gadget you bought that changed how you do things?

The Amazon Echo. The future is becoming more and more automated. I think one of the next biggest paradigm shifts on the horizon is going to be the digital assistant.

What’s your secret weapon?

Work ethic. I also build myself a theme around finding the right answer instead of being right, and that subtle shift has made all of the difference in my life.

What’s your favorite quote?

“Never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

Winston Churchill

How do you handle disappointments?

Everything comes down to having a growth mindset. When you hit a disappointment, somebody with a growth mindset realizes that they were not yet ready for that challenge, but that they can become ready. When I fail, it’s a reminder to me that I can grow and get better.

What’s your morning ritual?

I have not used an alarm to wake up in over a decade. As soon as I roll out of bed, I go straight to [the] gym. Right after I finish working out, I meditate. You have to exercise the body as well as the mind.

Who or what inspires you?

I [did] a podcast called Inside Quest. Our listeners [were] taking action. That [was] so inspiring to me—somebody who has the guts to put everything at risk, to try something, to go for what they believe in.

What’s the most important lesson you’ve learned?

It’s critical to build your self-esteem around something [in your character] that is anti-fragile, as Nassim Taleb defines it—not something that is resilient but rather something that actually gets stronger the more it encounters stressors.

What’s your favorite feel-good movie?

Will you let me count The Matrix as a feel-good movie? It reminds me my potential is limitless. I love that movie; it sits at the heart of my very existence.

What is your favorite musician or band?

I like what’s new. I’m obsessed with discovering new music.

Which characteristic do you value the most?

Grit. It is the people who are able to learn, adapt and keep pushing forward who ultimately succeed. If you allow setbacks, obstacles or even failure to stop you, it will be impossible to succeed.

This article originally appeared in the September 2016 issue of SUCCESS magazine and has been updated. Photo courtesy Quest Nutrition

Jesus Jimenez is a staff writer for Dallas Morning News. He eats, breathes and sleeps Texas Rangers baseball. He also enjoys running, traveling and buying cool socks. 

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button